AI Music Discovery


  • Category:
    Music and Artist Discovery
  • Product:
    Facebook Messenger Bot
  • Services:
    Product Strategy
  • Client:

Indie is a music discovery platform that partners with media outlets to help engage their audiences socially and get new artists discovered.

Indie has a gamified experience powered by AI that rewards the artists that submit their tracks with feedback generated from the Facebook audience of the media outlet.

The audience has a cool new way to discover music and build a reputation as someone that knows good music.

Artists submit their songs through a Facebook Messenger application which is then voted on by the audience who also provide text and video feedback. Each month the winner is chosen for an onstage performance from the leaderboard.



  1. Indie receives an average of 2500 monthly paid submissions per channel.
  2. DAU: 24,000 people per channel.
  3. 82,321 avg votes per month
  4. 34,071 avg quick comments per month.
  5. 277% monthly revenue growth over 6 months.
  6. 30% paywall conversion

Channel Partners include: Hot 97, Funkmaster Flex, iHeartRADIO.