Tony Robbins

Self help, but cool

Project:

  • Category:
    Self Help Tools
  • What We Did:
    Web App / Website
  • Services:
    Business strategy, product strategy, UX and development management, user testing
  • Process:
    Strategy. Product and development management.

Tony Robbins was ready to take his online presence to the next level in conjunction with the release of his #1 best seller Money: Master the Game. The goals were to improve user experience, navigation the user acquisition funnel.

We started by mapping the ecosystem, developed a strategy, collaborated on the product road-map and managed design and development for a successful launch.

Money: Master the Game became the NYT best seller. Website visits grew to 1M per month.