Business strategy, product strategy, UX and development management, user testing
Strategy. Product and development management.
Tony Robbins was ready to take his online presence to the next level in conjunction with the release of his #1 best seller Money: Master the Game. The goals were to improve user experience, navigation the user acquisition funnel.
We started by mapping the ecosystem, developed a strategy, collaborated on the product road-map and managed design and development for a successful launch.
Money: Master the Game became the NYT best seller. Website visits grew to 1M per month.